Why You Need A Content Strategist?
From organic to paid content for customers, partners and employees, there is no shortage of the need for content. But creating engaging and compelling stories takes thought and time which are luxuries for most teams and organizations. By working with a professional content strategist, you can alleviate the stress of not knowing where to start or the burden of not being able to keep up with the volume of content needed to reach your audience and achieve your objectives.
My Services
- Thought Leadership
- Digital Channels
- Corporate Communication
- Product Communication
- Stakeholder Engagement
- Audience Segmentation
- Content Pillars
- Social media
- Articles and Blogs
- Website Copy
- Press Releases
- Key Messages
- Presentations and Decks
- Content Adaptation
- Content Governance & Oversight
- Stakeholder Relationship Management
- KPI Development and Reporting
- Social Media Community Management
- Search Engine Optimization
- Digital Channel Management
- Account Management
Didn't Find What You're Looking For?
I am happy to discuss your specific digital marketing and communications needs as my expertise extends beyond content strategy.
“Helene’s ability to drive results is a definite asset to any organization. Her strategic mindset and her ability to think outside the box and her collaborative approach allows her to change the game!”
Manon Lafontaine – General Manager, INDIVIOR Canada Ltd.
ABOUT ME
I am a seasoned bilingual marketer and communicator with over 15 years of experience in a wide variety of industries. I have had the privilege of working in many different roles within many different organizations, ranging from small to multi-national, however my passion is developing content strategies and bringing campaigns to life to witness engagement and conversions.
My most recent experiences have been within the healthcare space. I have contributed to the digital transformation of Canadian pharmaceutical organizations to help integrate a digital mindset across business units and execute digital initiatives focused on metric-based results to engage customers, patients, partners and colleagues.
I graduated from Concordia University in Montreal, Qc with a Bachelor of Commerce in Marketing, minor in Management, and earned a certificate in Digital Strategy & Communications Management from the University of Toronto, however I continue to build on my skill set so I can better serve organizations in the forever evolving digital space.
My Mission
Provide innovative and thought provoking content to create the right experience, for the right users, at the right time.
My Values
I am dedicated to delighting my clients through authentic and fun collaboration while remaining focused on their needs and objectives.
LET'S CONNECT!
Whether you’re curious about my services or want to simply brainstorm some ideas for your upcoming projects, I am happy to connect.